Wednesday, May 14, 2008

On Corporate Culture

Culture is one of those things that can lead to real sustainable competitive advantage. It's also one of the more difficult things to build (if it were easy, it wouldn't be much of an advantage). It gets built over time, it starts with values and can be destroyed in an instant. From 37signals, with thoughts on corporate culture that transcend geography:

You don't create culture... Real cultures are built over time. They’re the result of action, reaction, and truth [...] Don’t think about how to create a culture, just do the right things for you, your customers, and your team and it’ll happen.

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