Saturday, December 19, 2015

Branding is crucial...

But so is authenticity: How the Mast Brothers fooled the world into paying $10 a bar for crappy hipster chocolate (Quartz). We've been exploring ecommerce and the development of nascent brands lately so I've been thinking a lot about things like this... though it also speaks to the limitations of marketing (as I'm sure the Mast Brothers are about to learn).

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