"Robots vs. Anesthesiologists"
Cool technology - for a specialty in medicine that is amongst "the highest paid". Not surprisingly, the incumbents are fighting back (WSJ):
Anesthesiologists' services usually cost more than the $200 to $400 generally charged by physicians performing the actual colon-cancer screenings, says health plan CDPHP in New York state. An anesthesiologist's involvement typically adds $600 to $2,000 to the procedure's cost, according to a research letter published online by JAMA Internal Medicine in July.
By contrast, Sedasys would cost about $150 a procedure, according to people familiar with J&J's pricing plans. Hospitals and clinics won't buy the machines, instead paying a fee each time they use the device, these people say. The $150 would cover maintenance and all the costs of performing the procedure except the sedating drug used, which would add a few dollars, one of the people says.
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