Monday, May 06, 2013

The Problem with Copycats

I tend to agree - but it's more than about being a copycat. It's about the "why" of what is being built - what drives you - is a business about doing great things or making money? Everlane CEO Michael Preysman on Copycats: (TechCrunch via Swiss-miss):

The problem with copycats is that honestly, they have no soul. It sounds silly to say that, but when you don’t have soul and you don’t have a reason for why you’re doing the things you’re doing, you’re always one step behind, and you never really connect with the consumer.

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