What Motivates Us: The Importance of Purpose

Paulus pointed me to this vid (Thanks!). The key takeaway:

For simple straightforward tasks ... the carrot and stick approach to motivation is outstanding [...] When a task gets more complicated, requiring some conceptual, creative thinking, those types of incentives demonstrably don't work.

What works? Connecting work to purpose. Organizations get in trouble when there is a disconnect between the profit motive and purpose. Definitely worth 10 minutes of your time if you spend any amount of time thinking about these things.