Affirmative Action: Market Edition

It pays to hire women in countries that won't according to new research from Harvard Business School:

For multinational firms, the opportunity seems obvious: If you operate in a sexist country full of educated, experienced women with expertise on their home country, then it makes sense to hire those women into management roles. "You can tap into their underutilized talent and benefit from their insights," Siegel says.

I'm pretty sure this type of thing applies to all groups that are discriminated against. Markets favor merit, create incentives and positive feedback loops. Government imposed regulations and policies? Not so much.