How not to Hire
Horror story of hiring a sales manager here (Building a Software Company Blog). The YCombinator community responds with tips on achieving the opposite.
I'd have to say that I can sympathize - particularly with the initial idealistic goals. While I won't say that I have become hard and wizened, we do work through sales reps and finding the right ones is tough and it can be an extraordinarily expensive learning process. The best I think managers can do is ensure that sales reps have the tools they need and then develop both positive and negative financial and non-financial reinforcements.
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