The Value of Ethics and "Social Responsibility"

There's apparently value there. But there's a limit (WSJ). I'm not sure about the methodology of the study where they asked people what type of premium (or discount) people would pay for various goods based on subjective attributes. Given what people say about Walmart and where they shop (or even how many people say they would buy "fair trade coffee" versus those who actually do on a regular basis), I think there's a disconnect between words and action. So maybe the takeaway is to figure out an angle where you can say you're doing the right thing, and in the very least, don't tell people you do the "wrong thing".

With the subjectivity over what's ethical or socially responsible, Seth Godin probably has a point on what's coming.