Wednesday, April 09, 2008

Pricing Strategy & the Science behind $19.99

I've often wondered if pricing so obviously off really works. Apparently it does (Scientific American). Lesson: consumers are less likely to bargain down on an uneven number (possibly because they think a number has been less arbitrarily generated which is curious given that presumably would negate the idea that $19.99 works). I wonder if it's the same for B2B?

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