Sunday, March 16, 2008

Productivity Tip: Making Your Product/Service Easier to Use

I agree with the commentary on this. I think the easiest thing any business can do to improve the customer experience is pretend to be a customer and fill out all the forms and documents and follow the paperwork chain through the organization to get rid of what doesn't get used and what isn't necessary (not the same thing). As Google and Apple show, simplicity and good design has value.

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